1. Master change “The world is changing and the
question is, as an entreupenuer, can you master change?”
Sun believes that any successful entrepreneur should be able to answer
this question affirmatively. At Pirq, he says, “we literally have a
pivot every day.” Though his father told him this is the wrong way to
run a business, with the right way to set a goal and the follow steps
over again to attain this goal, Sun disagrees and believes “in today’s
world technology is changing so fast you need to learn to habitually
pivot….because market forces change.”
2. Try day trading first
Perhaps not literally, but Sun explains “if you ever try day trading,
your heart palpitates. You get so nervous about what’s happening in the
macro and micro conditions for that stock, and you have to watch it on
four screens – it’s amazing.” If you are an aspiring entrepreneur, Sun
advises you must be able to “handle the stress of a term sheet going bad
still needing to pay $200,000 in payroll.” Sun warns that all
entrepreneurs must be able to sustain the ups and downs of the business
in both your heart and mind – and manage this with your employees,
especially those of whom may be new and worried.
3. Learn to sell Sun says that “selling is
extremely important, even as a programmer. You have to learn to sell to
both investors and your first customers.” He adds that the strategy for
selling to your first 100 customers will not be the same acquisition
strategy for your next 100 customers. To that, Sun suggests to not “be
afraid to discount you’re first 100 – but keep it quiet.” He also
suggests to learn to sell your own skills.
4. Be unique
Sun is adamant that ”You have to have a unique approach to your
market, your product, and your team. If you’re not unique, it will be
really difficult for someone to cut a check for you or buy from you.”
Additionally, he advises that you must be able to explain your product
very well – especially to VC’s.
5. Realize not everyone can be beautiful (aka the CEO)
“When you’re putting your team together, not everyone can be the CEO –
or even C-level. Everyone has to take a role, and if you can be be
humble to take a backseat role, the team can move forward,” Sun
suggests. He also adds that it’s critical to align equity structure in a
fair way when “not everyone can be beautiful” – or in this case, the
CEO.
6. If you are not educated, find someone who is Sun strongly believes that “there is value of working at microsoft or google
because there is an an institution of knowledge you wouldn’t find at a
startup.” He advises aspiring entrepreneurs who don’t have this
experience to “find a partner who has this experience or who comes from a
really good college.” While many might disagree with this, Sun says
this “does matter to investors.”
7. Understand that money matters While some
startups care less about this, Sun strongly believes that to be
successful, money must be important. “Money matters in getting your
product to market, money matters in getting your product developed, and
it matters in terms of your revenue model upfront,” he said. This last
point was the most important to Pirq’s model, as Sun explains “when you
offer something for free, and then charge later – we all know what
happens.” He suggests building something instead with a unit model that
you can scale, especially if your product is B2B.
8. Know that every industry is different “The
world that we’re living in today is bigger and bigger….but every
industry is different,” said Sun. In light of this, he suggests
mastering how to sell to one vertical before moving on to another.
9. Hire slow and fire fast This advice from Sun
was actually learned via Donald Trump. As Sun says, “we’re not here to
support the community.” While it may not be fun, Sun advises that it’s
better to fire someone earlier than later so they can move on.
“Inspiration and dreams alone is not enough – you have to weigh the
costs, and there are costs to being an entrepreneur and running the
business.”
While Sun is still building Pirq, he is not afraid to admit that he
has made mistakes along the way as an entrepreneur, and as he says, “is
still a work in progress.” His ability to recognize what it takes to
succeed early on, though, has not only landed him at the same table
as Donald Trump, but has enabled Sun to direct his current company
towards success – which really is, and should be, the ultimate goal of
any entrepreneur.