Blogging For Bloggers As An Open Access

Blogging is on the brink of a new phase that will probably include scandal, profitability for some, and splintering into elites and non-elites over standards and ethics.........

What gives blogging its authenticity and momentum-Its Open Access- also makes it vulnerable to being use and manipulated.

At the same time some of the most popular bloggers are already becoming businesses or being assimilated by establishment media. all these is likely to cause blogging to lose some of its patina as citizen media.

To protect themselves some of the best known bloggers are already forming associations, with ethics codes, standard of conduct and more. The paradox of professionalising the medium to preserve its integrity as an independent platform is the start of a complicated new era in the evolution of the blogosphere