This Beer Poster Doesn’t Just Depict Beer, It Actually Dispenses It to Passersby

The inbuilt tap ensures the 12 metre-wide poster is advertising that really delivers. As you might have guessed, it’s part of the ‘If Carlsberg did…’ campaign. And clearly they do posters very, very well. Free beer will be on tap from 1-7pm.

Well played, Carlsberg, well played

Thirsty Londoners were treated to free beer this week, thanks to a new Carlsberg billboard that offered fresh pints to lucky bystanders.

I know that @carlsberg want me to tweet this - but I can't stop myself. Hats off pic.twitter.com/k7OCNv2Knk
— Stuart Aitken (@stuart_aitken) April 8, 2015

.@carlsberg have a poster that dispenses beer in Shoreditch right now... *mind blown* You've got till 6pm to grab 1! pic.twitter.com/OHPXFjPqXA
— O2 Academy Brixton (@O2academybrix) April 8, 2015

The new 12-meter wide poster outfitted with a beer tap sticks with a minimal design and simply declares: “Probably the best poster in the world.” Beer fans in East London seem to agree.